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FOR IMMEDIATE RELEASE

Indiana National Guard Gets TRUE-ly Fit
O'Fallon, MO, December 21, 2001

Americans everywhere are supporting their military forces in these troubled times. TRUE Fitness and Bob Block Fitness Superstore are doing their share by helping the Indiana National Guard stay in shape.

Captain Randy Singleton who is stationed at Stout Field in Indiana is in charge of purchasing treadmills for the Indiana National Guard. In mid-Fall, he and his staff walked into TRUE authorized dealer, Bob Block Fitness Superstore looking for Treadmills. Bob Block staff member Chris Lutz was there to lend the store's 20- year tradition of one-on-one professional expertise .

Lutz feels, as a citizen, pleased to be able to contribute in some way to the U.S. military. "When these guys came in wearing their fatigues I felt responsible to give them the best possible products and prices - especially these days - they deserve it."

Singleton is the supervising contracting officer for the state of Indiana National Guard and an avid runner. He had purchased two treadmills from TRUE about a year ago and used them at Stout Field where he is stationed. Everyone loved the 750 HRC. Because of the positive experience, Singleton and his crew ended up buying 28 treadmills that day and had them distributed to National Guard Armories throughout the state of Indiana.

There are still armories that haven't received the new treadmills yet but "We'll probably go back and buy TRUE treadmills for the rest of them," Singleton said.

Because the National Guard's procurement system required it to buy directly from TRUE, the sale was concluded by Brian Hovila, TRUE's Midwest Regional Sales Manager. Lutz provided professional guidance and helped them match the equipment with their fitness goals. Bob Block Fitness also assembled, installed and precision-adjusted the equipment to TRUE's specifications.

TRUE Fitness Technology, Inc is one of America's most respected treadmill manufacturers. It manufactures and sells hand-crafted home and club treadmills with heart rate control (HRC) and low-impact running surfaces. It has 250 employees, more than 325 U.S. dealers and 29 offshore distributors covering 34 countries.

Bob Block has partnerships with several equipment manufacturers but its biggest partner is TRUE Fitness.

"TRUE is a great company to work with. You wouldn't believe how absolutely above board they are." Lutz said,

Lutz thought the TRUE treadmills were the National Guard's best buy because they are durable, have wider and longer running surfaces, and continuous lubricating systems to reduce maintenance.

"TRUE was a natural and obvious fit for these guys." he said, "All of TRUE's equipment is great, from entry residential to high-end commercial. When the National Guard is involved, you have to take into account the high usage the equipment will get."

Bob Block Fitness Superstore is located in Central Indiana and has the largest selection of fitness equipment in the Midwest. The owner, Bob Block, has a Ph.D. in physical education and is a former college coach. Block and his staff are recognized as skilled authorities on fitness equipment in Indiana.

"TRUE was in our price range." Singleton said. "We tried the first two we bought last year and found they were great machines."

They looked at other machines but liked TRUE's belt and deck system.

"It's easy to run on because it's not hard and has a good running surface." Singleton said. "When I run, I don't always remain looking straight ahead. The 23" wide belt helps me to keep my balance."

Singleton is referring to TRUE's patented "S.O.F.T. Shock-Absorption System" which allows for a low-impact foot strike, and firm push off. TRUE treadmills have lateral stability because of a shock-absorbing system that is softer when the foot strikes the deck, and gets firmer as the foot pushes off.

Besides the National Guard, Bob Block Fitness has forged relationships with the fire and police departments, the Pacers National Basketball Association team and the Women's' Basketball Association. It serves all manner of government agencies such as the CIA, FBI, and U.S. Marshals.

"They all have TRUE equipment at their facilities," Lutz said.

"It all starts with who we are," he said. "A lot of the reason they come to us is because of loyalty and past relationships."

TRUE treadmills are easy to program, so people of any fitness experience
level can learn to work the treadmill intuitively, quickly.

Singleton says he's proud of having a part in buying the TRUE treadmills. "Everyone I've talked to who have used the treadmills are ecstatic," he said. "The people down in the armories - some don't have gym facilities. In Indiana it gets cold in the winter and you can't get outside and run."

Singleton has been a runner for 22 years.

"In the military you get tested one to two times a year so you have to stay in shape." he said. "I run three days a week if I can. I try to keep in shape military-wise."

TRUE's HRC offers the most specialized workouts available. The treadmill automatically adjusts speed and/or grade to the selected target heart rate. Users stay in the desired beats-per-minute-zone, so they can't over or under exert.

"I like the fact that the treadmill isn't pushing you to go." Singleton said. "It makes you go at the pace you've programmed in, and there is a lot of cushioning."

Singleton was happy with the way TRUE Fitness and Bob Block fitness treated the National Guard and reacted to its needs. Brian Hovila at TRUE was very easy to work with. He understood our needs and was accommodating in helping us to meet those needs. Bob Block Fitness came out and provided follow-up service after the sale, he said.

To find out more about TRUE Fitness, its products and dealers, go to www.truefitness.com or e-mail TRUE at info@truefitness.com .

To find out more about Bob Block Fitness, go to http://www.bobblockfitness.com or send an email to bobblock@on-net.net.