Dear
Mr. Trulaske:
First, I want to thank
you for what your treadmill is doing
to improve my health. Second, you
have my permission to use any part
of this letter in any part of your
sales or advertising program.
A little over a year
ago I was diagnosed with Intermittent
Clotication, a circulation problem
in my legs. My vascular surgeon,
Dr Mark Ludwig, suggested a treadmill
program. I asked him what kind of
treadmill he uses and he said "TRUE".
I brought on the next day from the
Fitness Center in Promenade. In
the following six weeks I bought
two more, for each of my two sons.
I started on the treadmill
doing only eight minutes a 2.0 miles
per hour. Now I can do form twenty
to twenty-five minutes at 3.0 miles
per hour. Dr Ludwig has examined
me several times during the year
and he tells me that my treadmill
workouts have developed so much
additional collateral circulation
that my legs are much closer to
normal. At the same time, I have
cut back on my meal portions and
the combination of diet and exercise
has cut my weight from 170 pounds
to 152 pounds, and reduced my waist
size from a 36 inch to a slim 34
inch.
I truly appreciate
how your equipment has contributed
to my improved physical condition.
I wrote you some time ago about
an idea that I am confident would
help you sell hundreds of additional
treadmills at miniscule promotional
costs-approximately $1.00/$2.00
per treadmill. I could not make
any headway with your staff, but
if you are interested in this idea
I would be happy to discuss it with
you. I have spent fifty years doing
sales promotion work for some of
our country's largest corporations.
The enclosed credential sheet will
give you a hint of my background.
I won't disturb your busy day, but
if you are curious about this really
great, but very simple idea, just
give me a call at (xxx) xxx-xxxx.
Yours cordially,
Jerome B. Osherow
Credentials
Jerome B Osherow, born
in St. Louis. St. Louis University,
discharged from the Air Force as
a Traffic Control Officer. Joined
father's one-man print shop April
1, 1946. As president and creative
director transformed the company
over the next 41 years into one
of the largest direct mail organizations
in the country.
Direct Mail Corporation
of American (DMCA) provided marketing,
creative, computer printing, mailing
, warehousing and fulfillment service
under on roof in 250,000 sq. ft.
employing 350 people.
The creation and management
of large sales lead programs was
a major portion of the company activities.
Long term clients included:
AT&T
Anheuser Bush
Consumer Finance Division of ITT
Hospital Corporation of America
Hewlett-Packard
Loctite Corp.
Monsanto Company
State Farm Insurance
Star Building Manufacturing Co.
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