When it comes to attracting new members to your health club, sometimes it’s your most loyal customers who are the best brand ambassadors.
While exercise enthusiasts are certainly attracted to gyms with the best commercial fitness equipment, a designated stretching area can be equally as important.
Although the game of golf requires a great deal of mental agility, flexibility and athleticism are equally important components of success.
The baby boomer generation is hitting the gym, and fitness facility owners will need to start offering functional training options to help them maintain their physical abilities as they age.
As personal trainer certifications become increasingly important in the fitness industry, many colleges and universities are beginning to offer specialized training for those who wish to become instructors after earning their Kinesiology or physiology degrees.
While there’s no denying that stretching is an important part of any runner’s routine, studies have shown that there is decidedly a right way to stretch to prevent injuries.
While many fitness enthusiasts make a point of going to the gym to improve their physical health, they may be surprised to know how much of a positive effect it has on their mental health as well.
The latest fitness trend is turning workouts into parties as Americans are increasingly celebrating life’s milestones – from birthdays to bachelorette parties – at their local gyms.
To accommodate their busy schedules, Americans are constantly looking for shorter, more effective cardio workouts.
For newcomers to the gym, the prospect of joining more avid runners in the rows of TRUE Fitness treadmills may be intimidating. But even if you don’t enjoy running, you can use a quality fitness treadmill to help you burn fat and lose weight by walking.