TRUE is Impacting Fitness. TRUE has a thirty-four year history making the world’s most premium cardio equipment. Now, we are taking that same manufacturing and design quality and bringing it to you with TRUE Strength. All of the features you have come to associate with TRUE are found in the FORCE line…quality, durability, craftsmanship and superior aesthetics. Plus, we welcome the Paramount line of strength equipment to the TRUE Family. Paramount was started in 1954, making it the longest established fitness equipment producer in the world. Combined with TRUE’s experience, that’s over 95 years of experience in the fitness industry. Welcome to the new TRUE.