TRUE Cares

Giving Back To Our Community

A large collection of colorful backpacks is arranged on the floor and furniture in an office lobby. A sign on the wall reads, INTEGRITY MATTERS SINCE 1981. Orchids and office decor are visible in the background.

What Is TRUE Cares All About?

TRUE Cares supports one of the most important principles that we stand for: building and maintaining relationships. Through the TRUE Cares program, TRUE Fitness corporate and employees support and give back to their communities through several non-profit organizations. TRUE Fitness employees strive to make an impact on a variety of charities through volunteering, team charity events, and charitable donations, including TRUE Fitness equipment.

Six women smile and pose outside in front of a building with a TRUE sign. Four wear matching blue shirts with a sneaker graphic, one wears a black hoodie, and one wears a blue long-sleeve shirt. They are standing and sitting on grass.

The TRUE Shoes Initiative

The TRUE Shoes Initiative is a yearly campaign run for the purpose of benefiting children in need in our home city of St. Louis and other cities across the country. During the campaign, we gather funds for the purpose of donating to organizations that provide footwear or sports gear for local children in need. We see the need for proper shoes as a critical step in living a healthy and active lifestyle.

Our Mission

TRUE Shoes’ mission is to ensure no child is held back from pursuing a fit and healthy life by not having proper footwear.

Five people standing in a circle on a black tiled floor, each wearing different colorful athletic shoes, with their feet pointed toward the center.

A collection of sports equipment, including bags, bats, helmets, and balls, is displayed outside a storefront labeled “The Sports Closet.” Various sports gear is neatly organized in bins and bags in front of a glass window.

How It Works

During our campaign, TRUE Fitness will raise funds for the purpose of donating to local charities that purchase and supply children with ideal footwear for their size and lifestyle. We offer a limited-edition campaign t-shirt for supporters who contribute to the fund. All of the money received is disbursed to the chosen charity of that year’s campaign.